Campaigning for broadcasting standards to protect parents and young children

NCT is working with a number of other charities to improve the quality of TV programmes focussed on parenting of young children.

The NCT is concerned about the growing number of reality TV shows which feature young families and promote out-dated or discredited parenting practices. Programmes, which provide constructive advice regarding child nutrition and behaviour can be a valuable source of information and support for parents but some “car crash” reality television shows treat infants and their parents in a way which is unethical and upsetting and promote discredited parenting practices. The NCT is looking at ways to ensure that parents and children featured in reality TV shows are afforded the same protection as actors.

We want to ensure that all reality TV shows featuring young children and their parents are produced with the best interests of parent and child in mind. In addition all shows, which feature advice regarding parenting practices or offer an example for parents to follow should provide only advice and information which is constructive and evidence based.

Please refer to our press release for more information.

To get involved in our campaign, join NCT Active today.