Advertising

The NCT offers unique access to antenatal and postnatal markets through advertising. There are many opportunities to advertise, both at a national and local level, including print advertising, website and direct emailing.

Why advertise with NCT?

The NCT is a UK wide charity with over 300 branches and the website enjoys over 90,000 hits a month (according to latest stats).

This allows you access to a very sought after demographic:

• 95.7% of NCT Members are female (pregnant and mothers with under 5s)
• Circa 39% of members are on mail preference service
• Age 22 - 45
• Average income £40,000
• 71% class themselves as professionals

Online advertising

• 80,000 visits a month and rising with 12 pages visited by each unique visitor and 350, 000 page impressions per week.
• Advertising available on Information & Branch pages.

For more information, please email commercial@nct.org.uk.

Our rates

We offer very competitive rates for advertising on our website. For all other rates please refer to our Corporate Engagement Document below.

Website rates:

·        Small banner (140 x 70 pixels) - £100/1 month, £270/3 months,£486/6 months

·        Box banner (140 x 140 pixels) - £200/1 month, £540/3 months,£972/6 months

·        Sky Scraper (140 x 280 pixels) - £400/1 month, £1,080/3 months,£1,944/6 months

·        Text box advert (up to 15 words) - £200/1 month, £540/3 months,£972/6 months

We also carry out market research activities through questionnaires, surveys and consumer feedback. For example in 2007 we hosted a survey on our website for Oral b concerning Oral hygiene during pregnancy. In 3 months we had over 3,000 entrants. The rates we charge for market research are bespoke.

Local web advertising

We can promote local advertising exactly the same way as the national but advertisers will also have the opportunity to advertise on individual branch web pages if certain areas are to be targeted. This is a fantastic opportunity for either companies who are not UK wide or would like to focus their promotion in a certain area.

There is a minimum 12 month commitment for local advertising and this can be either one branch web page, 12 branches for one month or anything in-between.

Costs are:

120 x 120 pixel banner - £50 per branch per month (£500 for the year)

240 x 120 pixel banner - £75 per branch per month (£750 for the year)

Publications

The NCT publishes two magazines:

Bumps & Babies

• Magazine for expectant mothers.
• Unique readership of 150,000 quarterly - March, June, September, December.
• Not just a magazine but an information source with a longer shelf life.
• It is sent to many health professionals meaning that one magazine is often read by a number of people.

New Gen

• Members’ magazine.
• 52, 000 circulation quarterly - February, May, August and November.