Advertising - Options & Rates
ADVERTISING IN THE STORK NEWSLETTER
Our branch newsletter is a bi-monthly magazine with a large readership made up of parents and parents-to-be, healthcare professionals and childcare providers, all living or working in Dorking and the surrounding areas. The Stork is dsitributed to all member households, local GP surgeries, and other local outlets. It is a highly effective marketing tool for local businesses because we offer repeated exposure and excellent value for money, with many readers referring back to the publication time and time again for advice on child-friendly local services and activities. Each issue of our newsletter is a result of hard work by a team of committed volunteers. Dorking NCT Branch is non-profit so advertising revenue pays for the production of this magazine as well as the distribution to our members
The Stork is distributed every other month to all NCT members, anyone attending Antenatal classes, and all enquirers in the Dorking area (150 copies). So, if you have a service or product you’d like to sell to mums- and dads-to-be, new parents or young families, let us know!
- The typical demographic of NCT members is from the AB demographic (employed in higher or intermediate managerial, administrative or professional roles). ABs make up just 25.9% of the UK population.**
- The branch is actively involved in the local community via events, support groups and ante/postnatal classes.
- Every penny of advertising revenue goes towards funding our local publications that offer support and information for NCT members and the wider local community.
- Any profit made by the branch is used to fund essential NCT services, such as the new postnatal helpline.
** 63% of NCT members to come from the AB demographic. Source: NCT guide to raising money from companies (July 2010)
Our rates are very reasonable:
|Half Page||£30 + VAT|
|Full Page||£50 + VAT|
|Back Cover (colour)*||£75 + VAT|
|Inside Full Back/front Cover (colour)*||£60+ VAT|
|Inside Half Back/front Cover (colour)*||£35 + VAT|
* Depends on availability contact Advertising Co-ordinator to check
Pay for three issues to get a 10% discount; six issues = 20% discount
We are also happy to accept advertorials, to a maximum of two pages of A4 (which will be shrunk to A5), charged at £30 + VAT for current advertisers, or £50 + VAT if you don’t currently advertise in the newsletter. Images need to be provided in original format such as JPeg in high resolution to ensure you get good quality image in the newsletter.
A Flyer (a loose sheet, provided by you direct to our printers, up to A5 size) can be inserted for £30 + VAT. This will go to all our members with the newsletter which is mailed directly via the postal system.
|Issue Dates||Confirm booking / provide advert by|
|December & January||End October|
|February & March||End December|
|April & May||End February|
|June & July||End April|
|August & September||End June|
|October & November||End August|
SPONSOR OUR NEWSLETTER!
This is a great new opportunity, you can sponsor our newsletter, your logo and company name will appear on the front cover and in every header next to the date of issue, you will also receive a full page advert or advertorial inside the newsletter. All for just £100+vat.
Those who have paid for branch advertising, may also post on our Facebook or Twitter pages, at no charge. For Twitter you will also need to advise us, whenever you have posted an advert, you wish us to retweet. Discounts from third parties are offered entirely at the discretion of the third party and the NCT will not compensate any member who is refused a discount from a third party. All other unpaid adverts appearing on our Facebook page will be removed,
We hand out flyers or samples at our Nearly New Sales, these go into our Goody bags which all shoppers get, this varies from 100-150. Costs £20, or book 4 sales get one free! £60 for 4 sales (no VAT chargeable).
Sales held: Feb, April, Sept, Nov (see Nearly New Sale page for more details and link to book online)
We have limited space for 3 trade tables that advertisers can use to sell products or to talk about the services they offer or run contest etc. Tables are highly sought after and are released on a sale by sale basis. If you have table and leaflets the cost is £40. Table is £25.
For more details contact firstname.lastname@example.org
If you would like to advertise with Dorking NCT, or you know someone who would, please email email@example.com
Thank you for supporting our charity.