LEGO® DUPLO® and NCT are delighted to work together to promote the benefits of play.

LEGO® DUPLO® and NCT are working together to highlight the importance of play. We want to help encourage parents to celebrate their children’s individuality, build their confidence and help them experience the joy and benefits of play.

Play is really important for both children and their parents, helping them bond and lay the foundations for essential developmental milestones.

As part of our partnership we will share exclusive content promoting the benefits of play. We will encourage open-ended developmental play, providing the freedom to communicate ideas and imagination.

It’s easy to get caught up comparing your child to others but this partnership is all about watching your child build their own unique milestones and building them together.

Image of child playing with LEGO DUPLO


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