We’re working with Mamas & Papas to help expectant and new parents access our support and evidence-base information.

Mamas & Papas toy picture

Mamas & Papas is one of the UK’s most popular nursery brands with nearly 40 years’ experience in providing expertise to new and expectant parents. Based in Huddersfield, West Yorkshire, Mamas & Papas designs, manufactures and retails nursery equipment, furniture, prams and baby clothing.

In response to the coronavirus pandemic they have launched a ‘Never Underestimate The Power of Community’ social campaign. Whilst providing a raft of online services and support networks for families, Mamas & Papas has also created the space for parents and parents to be to come together and connect, standing together while apart.

Alex Holt, Marketing Director, said: “There’s never been a more relevant time to embrace our community and be there for new and expectant parents.”

As part of our partnership we will deliver series of Instagram takeovers by NCT Antenatal and Postnatal Practitioners answering questions on pregnancy and birth during Covid-19 as well as early days care and infant feeding.

Mamas & Papas will also be giving their followers a chance to win places for NCT Antenatal and a Postnatal taster courses.

This new pilot activity will help Mamas & Papas customers access our evidence based information and provide vital community support at a time, when feeling connected is more important than ever.

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