NCT, the UK’s largest parenting charity, and Unilever are celebrating today after being named winners of the Charity Partnership category at Third Sector’s Business Charity Awards.
The award recognises a strategic three-year partnership between Unilever brands Persil Non-Bio and Comfort Pure with the charity for sponsorship of NCT’s Nearly New Sales, and cements a decade-long partnership between the two organisations.
Allan Sutherland, Fundraising Operations Manager, NCT, said: “We are delighted that our partnership with Unilever has been recognised with this award. It is a tribute to our ten years of work together and a partnership which I believe brings genuine mutual benefit.
“Persil Non-Bio and Comfort Pure give our volunteers incredibly valuable support in running Nearly New Sales, NCT’s biggest fundraising activity.”
Nearly New Sales are run by NCT branch volunteers locally, and offer the chance to buy and sell high quality baby clothes and goods. The contract with Unilever has provided the charity with an effective opportunity to engage with expectant and new mums and dads at a key point in their transition to parenthood.
The partnership has involved distribution of around 750,000 branded materials and samples at over 1,000 events hosted by NCT branches between July 2008 and January 2010, to around 500,000 Nearly New Sale customers. The charity was also able to use the sponsorship to relaunch and refresh the Nearly New Sales brand and reach more parents.
NCT has been able to support 12,000 plus volunteers to promote and run their Nearly New Sales effectively and professionally, while reducing their time spent sourcing local donations to support the sales.