Researchers to offer shopping vouchers to mothers who breastfeed

Released on: 12 November 2013

Women in low-income areas of the country are to be offered up to £200 in shopping vouchers if they breastfeed their baby, in an attempt to boost breastfeeding rates

Rosie Dodds, Senior Policy Adviser, NCT said:

"We welcome debate and discussion about how to better support women who want to breastfeed, but equally it is important that women do not feel pressurised to breastfeed. 

"Most women do want to breastfeed, yet many stop because they don’t get the information or the support they need. For example, four out of five women who stop in the first six weeks would have liked to continue for longer. 

"This is why NCT offers breastfeeding services such as Baby Cafes, peer supporters and run a helpline with breastfeeding counsellors - all provide information and support for women and their families."