NCT teams up with Peppa Pig to support growing families

London, 7th April 2025 – Peppa Pig, the beloved children's character known for bringing joy to families worldwide, is proud to announce an exciting new charity partnership with NCT (National Childbirth Trust), the UK’s leading charity for pregnancy and parents.  

The partnership will see NCT officially appointed as the ‘Pregnancy and Parenting Charity Partner’ for Peppa Pig in the UK and is rooted in a shared commitment to supporting families right from the very start, ensuring that parents and caregivers receive evidence-based information and resources they need throughout their journey.  

With the generous support of Peppa Pig, parents in the UK who - like Mummy Pig and Daddy Pig - are expecting another baby in the family can access a free place on one of NCT's Online Antenatal Refresher Courses over the next six months. The course designed to support growing families and includes learning how to introduce older siblings to your newborn and preparing for changes that a new baby can bring to family life. The course can be taken at any point during pregnancy, but many decide to join when they are between 28 and 34 weeks pregnant. There's also opportunity for group chats with other parents and access to NCT's online learning platform, Parent Hub.

This announcement comes as Mummy Pig recently announced her own pregnancy on Good Morning Britain, where she also talked about how she found introducing a new sibling to Peppa and George.  

Esra Cafer, SVP Global Brand Management, Fashion and Preschool at Hasbro said “Peppa Pig is delighted to collaborate with NCT to support parents during this exciting milestone for their families. This partnership follows Mummy Pig recently sharing her exciting pregnancy news on Good Morning Britain, where she also spoke about introducing a new sibling to Peppa and George. Through this partnership, we are proud to provide valuable resources, fundraising activities, and exciting prizes to help NCT continue its incredible work.”

Angela McConville, Chief Executive at NCT said “At NCT, we’re the nation’s leading charity dedicated to supporting parents through every stage of their pregnancy and parenting journey. As children and parents tune in to watch this iconic family journey through pregnancy, birth, and early life with a baby, we’ll be on hand to offer real-life support. Through our partnership with Peppa Pig, we will provide trusted, evidence-based information and support to thousands of parents on key topics such as welcoming a new sibling and navigating pregnancy while parenting. We’re excited to be part of this fantastic collaboration – and this exciting new era for Peppa and her family.”

Talking about the NCT Antenatal refresher course, NCT Head of Service, Maxine Palmer said:

"Our Online Antenatal Refresher course is designed for parents who’ve been through it before but want to feel fully prepared for this new journey. To reflect on previous experiences and prepare for the birth, feeding and early days with your baby this time around.

“Through this course, you'll learn practical ways to introduce your older child to their sibling, understand sibling dynamics, and confidently manage any rivalry. It’s all about helping you feel confident, informed, and ready to welcome your new baby into your growing family.”

Peppa Pig and NCT look forward to further opportunities for collaboration throughout the year, continuing to engage in meaningful initiatives that champion families and caregivers.

-ENDS-

For press inquiries, please contact: [Roxana Toocaram – roxana.toocaram@itsprettygreen.com]

About the Free Online Antenatal Refresher Course

This exclusive offer is available to the first 350 bookers for courses starting from 1st May and ending by 31st October 2025. Parents can sign up on NCT's website (NCT Antenatal refresher course | Courses & workshops | NCT) for their free course place with only a £10 booking fee to pay.  

•    NCT’s Antenatal Refresher course is designed for parents expecting a subsequent baby who are looking to refresh their knowledge and prepare for life with a new baby.  
•   Across 8 hours of expert-led sessions, the course revisits key insights from their previous antenatal course while diving deeper into pregnancy, labour, and birth—tailored to their unique experience.  
•   The course provides a space to reflect on past births and explore practical ways to navigate the changes a new baby brings to family life, including managing sibling dynamics and relationships.  
•   The course also covers feeding, offering expert, evidence-based guidance and personalised support, whatever your choice.  
•   Plus, it provides access to NCT’s online Parent Hub, exclusive Mini First Aid newborn safety and baby health videos, and yoga and relaxation resources to support well-being. With a dedicated closed chat group for ongoing support and the flexibility to bring a partner, family member, or friend, the course ensures parents feel confident, informed, and ready for a growing family.

About NCT

NCT is the national charity for pregnancy, birth, infant feeding, and early parenthood, and each year we support over 250,000 parents on their unique journeys. We host thousands of community-based events across the UK including NCT Bumps & Babies, NCT Baby Cafés.  Each year our volunteers, give more than 70,000 hours of outstanding community service.  

We support parents to make informed decisions that feel right for them. We provide access to evidence-based information through our website, Parent Hub, and free Infant Feeding Support Line 365-days a year. Our charity has a proud 65-year history of creating transformative change in the lives of parents. We are a trusted voice, a reassuring presence and a strong advocate, campaigning on the issues that matter most.    

Website: www.nct.org.uk  

I: NCT Charity (@nctcharity) • Instagram photos and videos

About PEPPA PIG

PEPPA PIG is a British preschool animated television series that has been airing for over 20 years, across ten seasons in over 180 territories as of 2025. The series follows PEPPA PIG, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.

About Hasbro  

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.  

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.