Content & Social Media Officer Vacancy

See attached job description.

About NCT

NCT is a charity with a clear mission: to support people as they become parents, through pregnancy, birth, and early parenthood.  

With a 65-year history of transformative change, we are a vibrant community of volunteers, practitioners, peer supporters, members and advocates. We are the largest parenting charity in the country and over the decades we’ve supported millions of people on their unique journey into parenthood.    

While many know us for our antenatal classes, we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online. 

About the role

We're looking for a Content & Social Media Officer to help bring NCT's content and social media activity to life, creating engaging, audience-focused content that connects with new and expectant parents across our wide range of channels.

Working as part of the Content Studio, you'll create high-quality content across social, email, web, video and campaign activity, helping to deliver marketing campaigns, support income-generating partnership activity and strengthen NCT's brand. You'll work closely with the Content & Social Media Manager and colleagues across Marketing, Communications and Fundraising & Strategic Partnerships to ensure content is engaging, accessible and aligned with NCT's tone of voice.

You'll also play an important role in the day-to-day management of NCT's social media channels, helping to plan and schedule content, engage with our online communities and identify reactive opportunities. This is a hands-on role for someone who enjoys creating content, spotting stories and building meaningful connections with audiences.

You'll thrive in a fast-paced environment where one day you might be creating graphics and editing a reel for an upcoming campaign, and the next you'll be responding to comments or helping to bring a new corporate partnership to life across our channels.

The role will include:

• Creating engaging content across a range of channels including social, email, web, video and other campaign assets.
• Producing compelling copy, visual assets and short-from video content that reflect NCT's tone of voice and brand messaging.
• Supporting the day-to-day management of NCT's social media channels, including Facebook, Instagram, LinkedIn and TikTok.
• Planning and coordinating social activity in line with campaign and organisational priorities, as well as identifying and acting on reactive and real-time opportunities.
• Monitoring social media channels, responding to comments and messages, and helping to build an engaged online community.
• Contributing creative ideas and supporting the smooth operation of the Content Studio and working collaboratively with teams across Marketing, Communications and Fundraising to hit deadlines.
• Using data and insights to improve content performance and audience engagement.

About You

We're looking for a content and social media professional who enjoys creating engaging content and building communities through social media.

You'll have experience creating content across a variety of channels and be confident turning briefs into high-quality assets that meet audience and organisational needs. Whether you're writing copy, designing graphics, editing a video or engaging with audiences online, you'll understand how to create content that captures attention and drives engagement.

You'll bring hands-on experience managing social media accounts for a brand, charity or values-led organisation, along with a strong understanding of what works across different platforms. You'll be comfortable balancing multiple priorities, working to deadlines and adapting quickly when opportunities or priorities change.

We're looking for someone who is creative, organised and proactive, with a keen eye for detail and a passion for creating content that makes a difference.

You’ll bring:

• Experience developing and creating engaging content across multiple channels, including social, web, email and video.
• Experience managing social media channels for a brand, charity or values-led organisation, including planning and publishing.
• Excellent copywriting, editing and content production skills, with experience designing visuals and creating video content.
• Experience taking content from brief to delivery while managing multiple priorities and deadlines.
• A good understanding of social media platforms, trends, audience engagement and content best practice.
• Strong organisational and communication skills.
• A creative, proactive and collaborative approach, with excellent attention to detail and the flexibility to respond to reactive opportunities when needed.

Our Benefits – What we offer you  

We value our team and offer fantastic benefits to support your well-being and professional growth: 

• 30 days annual leave (excluding Bank Holidays)  
• Pension matched up to 5%  
• Flexible working options to suit your lifestyle  
• Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more  
• Cycle to work scheme to support sustainable commuting  
• Life Assurance for peace of mind  
• Free eye test for all staff, with further discounts  
• Blue Light discount card

How to apply

At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know - we’re here to support you. Ready to make a difference? Apply now and be part of something truly special.  

If you would like to apply for this position please submit a CV and covering letter, outlining why you are interested in the role and why you think your skills, experiences and competencies are a good fit - in particular focus on the essential criteria. 

Apply here: Content & Social Media Officer | National Childbirth Trust | CharityJob

If you have any questions about the role or recruitment process please get in touch to jobs@nct.org.uk

Frequently asked questions

How do I apply for a role with NCT?

If you would like to apply for this position please submit a CV and covering letter, outlining why you are interested in the role and why you think your skills, experiences and competencies are a good fit - in particular focus on the essential criteria. Please submit to jobs@nct.org.uk.

What format should my CV be in?

Your CV and covering letter needs to be in a PDF or Word format.

Do you offer flexible working?

We welcome discussions about flexible working during the recruitment process.  We can’t promise to give you exactly what you want, but we do promise to genuinely consider any requests.

How do you use the personal information I have provided?

The personal information on your application is used for our recruitment process, and we won't use it for any marketing or pass it on to third parties.

When will I know if my application is successful?

If your application is shortlisted, we will contact you via the email address provided on the application form. Due to the volume of applications, we will only contact you if shortlisted for the role.

Why haven't I been invited for interview?

Unfortunately, we can't interview everybody who applies, and there might be applicants who have more relevant skills and experience suited to the role profile. Please be advised that due to the amount of applications we receive we are unable to offer feedback to our external candidates.