Head of Marketing Vacancy

See attached job description.

About NCT

NCT is a charity with a clear mission: to support people as they become parents, through pregnancy, birth, and early parenthood.  

With a 65-year history of transformative change, we are a vibrant community of volunteers, practitioners, peer supporters, members and advocates. We are the largest parenting charity in the country and over the decades we’ve supported millions of people on their unique journey into parenthood.    

While many know us for our antenatal classes, we also do much more. We campaign on issues that matter to parents, provide infant feeding support, and run thousands of free community events and activities led by our amazing volunteers. We also support families facing challenges like social isolation, feeding difficulties, and poor mental health. We offer support in communities, in hospitals and online. 

About The Role

This is an exciting opportunity to lead NCT’s marketing through an important period of growth, change and brand development.

As Head of Marketing, you’ll lead our integrated marketing function, with a clear focus on driving income growth, particularly through course bookings, strengthening how parents see and experience NCT, and supporting wider revenue generation through partnerships.

You’ll bring together brand, content, campaigns and performance marketing so that our activity is more coordinated, audience-led and commercially focused. Working closely with colleagues across Parent Services, Fundraising, Digital Product and the wider organisation, you’ll make sure marketing plans are clearly connected to the outcomes that matter - from first awareness through to booking a course and beyond.

You’ll also play a key role leading NCT’s Content Studio: a central in-house function designed to deliver high-quality, consistent and effective content across our website, social media, email, campaigns and other channels.  

This is a senior leadership role for someone who can balance strategic thinking with practical delivery, brand building with commercial performance, and creativity with clear measurement and accountability.

Your role will include:

• Leading a commercially focused marketing strategy that drives course bookings, supports partnership income and strengthens NCT’s visibility with parents.
• Setting clear campaign cycles and making sure paid, owned and earned channels work together as a coordinated system.
• Acting as guardian of NCT’s brand, ensuring clarity, consistency and integrity across marketing, communications and wider organisational activity.
• Leading NCT’s Content Studio, making sure content is high quality, accessible, audience-led and aligned with our brand, messaging and tone of voice.  
• Overseeing marketing performance, including paid media, agency relationships, campaign KPIs, budget management and reporting.
• Using insight, performance data, brand tracking and parent feedback to improve marketing activity and support better decisions.
• Building strong relationships across NCT, helping teams work together effectively and reducing silos around shared priorities.  
• Leading and developing your team with clarity, trust and clear expectations, creating the conditions for people to do their best work.
• Supporting a culture of inclusive, values-led leadership where fairness, accessibility, collaboration and trust are reflected in how decisions are made and work is delivered. 

About You

You’ll be a strategic, commercially minded marketing leader who understands how to turn insight into action and activity into measurable results.

You’ll be confident leading integrated campaigns, managing budgets and using performance data to make decisions. You’ll understand how brand, content, audience insight, digital channels and commercial outcomes connect, and you’ll be able to bring those elements together in a clear, focused and practical way.

You’ll also be someone who can create pace without creating confusion. You’ll set direction clearly, help people prioritise, and give teams the confidence to move forward. You won’t wait for everything to be perfect before making progress, but you’ll have the judgement to know where quality, consistency and risk need careful attention.

Alongside this, you’ll be a collaborative and inclusive leader who enjoys working across an organisation, building strong relationships and helping others see how marketing can support shared goals.

You’ll bring:

• Experience of leading integrated marketing activity that supports income growth, customer acquisition or commercial performance.
• Strong understanding of brand, content, campaigns and channel planning, including how different channels work together.
• Confidence using data, insight and performance reporting to shape strategy and improve activity.
• Experience managing budgets, forecasting spend, and making decisions about return on investment.
• Strong judgement, with the ability to balance brand building, income performance, audience needs and organisational priorities.
• The ability to lead teams through delegation, coaching and clear decision-making.  
• A proactive, improvement-focused approach, with confidence introducing new ways of working and helping teams become more forward-looking.  
• Excellent stakeholder engagement skills and the ability to work well across boundaries.  
• Strong emotional intelligence, resilience and judgement, particularly when working through change or ambiguity.  
• A commitment to NCT’s purpose, values and ambition to be there for every parent. 

Our Benefits – What we offer you  

We value our team and offer fantastic benefits to support your well-being and professional growth: 

• 30 days annual leave (excluding Bank Holidays)  
• Pension matched up to 5%  
• Flexible working options to suit your lifestyle  
• Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more  
• Cycle to work scheme to support sustainable commuting  
• Life Assurance for peace of mind  
• Free eye test for all staff, with further discounts  
• Blue Light discount card

How to apply

At NCT, we’re committed to fostering an inclusive and diverse workforce. If you need reasonable adjustments during the recruitment process or within your role, please let us know - we’re here to support you. Ready to make a difference? Apply now and be part of something truly special.  

If you would like to apply for this position please submit a CV and covering letter, outlining why you are interested in the role and why you think your skills, experiences and competencies are a good fit - in particular focus on the essential criteria. 

Please apply here: Head of Marketing Vacancy

If you have any questions about the role of recruitment process, please contact jobs@nct.org.uk.

Frequently asked questions

How do I apply for a role with NCT?

If you would like to apply for this position please submit a CV and covering letter, outlining why you are interested in the role and why you think your skills, experiences and competencies are a good fit - in particular focus on the essential criteria. Please submit to jobs@nct.org.uk.

What format should my CV be in?

Your CV and covering letter needs to be in a PDF or Word format.

Do you offer flexible working?

We welcome discussions about flexible working during the recruitment process.  We can’t promise to give you exactly what you want, but we do promise to genuinely consider any requests.

How do you use the personal information I have provided?

The personal information on your application is used for our recruitment process, and we won't use it for any marketing or pass it on to third parties.

When will I know if my application is successful?

If your application is shortlisted, we will contact you via the email address provided on the application form. Due to the volume of applications, we will only contact you if shortlisted for the role.

Why haven't I been invited for interview?

Unfortunately, we can't interview everybody who applies, and there might be applicants who have more relevant skills and experience suited to the role profile. Please be advised that due to the amount of applications we receive we are unable to offer feedback to our external candidates.